“A People Centered City, Transformed into a Progressive Community of Destination with Highly Competent People Thriving in a Vibrant Economy” 


  • To implement programs designed to tap the creative potentials of the different sectors in society
  • To transform the city into an investment and a tourist-friendly destination.
  • To encourage the citizenry to become self reliant and productive.
  • To provide the people with relevant social support livelihood opportunities and economic skills.

Core Values 

  • Professionalism
  • Resiliency
  • Excellence
  • Integrity
  • Teamwork